Project Gallery | Magic Meadow

Magic Meadow

ROLE:

Creative Director

RESPONSIBILITIES:

UX and UI
Illustration
Art direction
Technical direction

TIME FRAME:

2017 - 2020

RESULT:

200,000+ downloads
Reached #10 in the App Store's Puzzle category!
Secured us millions in venture capital

I directed this project from the concept stage to post-launch. Players gained resources from playing match-3 levels and used them to rebuild a magical forest of wonders. At its height, Magic Meadow had a quarter of a million unique users!

Match- 3 Screen

What I did: UI and illustrations

The visual language of this screen was deceptively difficult to perfect. I had to design all the puzzle pieces and special items to be obviously distinct out of the corner of the user's eye, but also establish a harmonious overall appearance.

World-Building Screen

What I did: UI

The main challenge here was to break up the UI into responsive "chunks" that could rearrange themselves depending on the user's device.
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The UI also had to remain legible when layered on top of complex 3D backgrounds

Match-3 Goals Modal

What I did: UI and Illustration

I just think this modal is so charming. It serves to tell the user how to beat the upcoming match-3 level and allows them to equip powerups.
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I also included a monetization feature-- the user can watch an ad in order to equip the disabled 3rd powerup!

Inbox Modal

What I did: UI

This was the game's main social hub, which provided an element of virality-- users could send and receive "lives" that allowed them to play more match-3 levels.