Gallery | Black Diamond Casino

Black Diamond Casino

ROLE:

Lead Designer

RESPONSIBILITIES:

UX/UI
UX Research
Art direction
Art implementation

TIME FRAME:

2015-2017

RESULT:

Over one million unique users
Got our startup acquired by Zynga

Black Diamond Casino started in a tiny WeWork office in Chelsea. I was the second designer hired at the company and developed the UX/UI from scratch. I also managed our in-house team of designers and implemented artwork in our game engine, Unity3D.

Slot Screen

Designing a slot machine for mobile devices was really interesting because users have very precise expectations about where everything should be. I conducted lots of panels with serious slot players to determine the placement and function of each element onscreen.

Lobby

This very maximalist lobby was designed with long-time slot players in mind. They expect a certain level of sensory overload and pizazz, replicating the hustle and bustle of a real-life casino. My team and I developed this fully-3D background and carousel to create an immersive feeling-- which was pretty groundbreaking on mobile devices at the time!

Jackpot Wheel

The emotional arc of a slot game reaches its peak at these special jackpot events. I designed this loud, Vegas-y, fully-animated jackpot wheel to create a really exciting counterpoint to the moment-to-moment tedium of simply spinning the reels.

Groundhog Day Promo

I became the promotional feature queen for this game. I found clever ways to reskin a simple 3-card monte gameplay depending on whatever holiday was coming up. This was a really cost-effective way to energize users and provide a fresh experience without burning any precious engineering hours.